Creative boxes

I think the way you work determines the result. Boring methods, a rigid system can slowly block the most brilliant mind too and produces mostly boring and everyday things. (From this point of view its safe to be a painter or writer, but the "limitations" of advertising dont just make thinking harder but even more interesting for a certain kind of people.) There can be good ideas but it will never go through.

I can really sense the cold war between the departments at our agency. We work so separately that they just dont get each other. Were talking about co-creativity but once a planner handed over the brief its out of sight. Next time we meet is in the form of presentation about the creative concept. So theres usually ONE meeting where the strategy meets the creatives. It means about 60mins chance in a big, cold meeting room to get it and make it yours. Obviously with a high chance of misunderstanding.

Ive never tried but the ideal set up seems to be the cw-as-planner team. Everybodys coming from different directions, representing a different approach but aiming for the same goal, the idea. Like a Venn diagram.

And the dream office operates from a house :).

Some agencies that gave up the traditional set.

Mother London

(info and pictures from ihaveanidea)

"Mother abandoned the traditional position of Account Manager. Instead, the role’s responsibilities are divided up amongst the entire team working on each brief. These teams usually consist of the CD, Copywriter, AD, Strategist and a “Mother”, which is a TV or Print Producer."







La Comunidad

(ihaveanidea)

"No one is micromanaged here. Jose prides himself in filling the house with people that are both talented and mature in equal measure - individuals who can get the job done to the highest standards, on their own terms and schedule. With freedom comes responsibility he says, but giving people the autonomy to work how they want and when they want often leads to some of the best work. "

to be continued...